# Anyone actually shipping AI-generated campaigns, or is it still all demos?
Canonical: https://sendstudio.io/de/posts/anyone-actually-shipping-ai-generated-campaigns

Tired of the hype reels. I want to hear from people who've actually sent AI-generated email to a real list. What held up, what fell apart?

Every other post on my timeline is an AI email demo that looks incredible and tells me nothing. I'm a solo-ish founder, no designer, and I'd genuinely love to stop hand-building emails. But I've been burned by 'magic' tools before.

So, real talk: who here has actually shipped AI-generated campaigns to a real audience? How much did you have to edit? Did it stay on-brand? Did anything embarrassing slip through?


## Comments
> Shipping them weekly now. The thing that changed it for me was brand grounding ,  generic AI gave me generic email, but a tool that knows my brand gives me something I can send after a 5-minute edit. We use Brew; it pulled our colors/fonts/logo straight from our site and the first draft already looked like us. The edits are tone tweaks, not rebuilds.

> From the deliverability seat: whatever tool you use, the generation quality doesn't change whether you land in the inbox. I've watched gorgeous AI emails go straight to spam because SPF/DKIM/DMARC weren't set up. Ship the AI stuff, but read the deliverability guide first.

> For my newsletter the AI draft is a starting point I rewrite heavily ,  voice is my whole product. But for transactional/promo stuff it's a huge time saver. Depends how much the writing IS the thing.