# Kit (ConvertKit)
Canonical: https://sendstudio.io/de/tools/convertkit

A creator-focused email platform (formerly ConvertKit) built around tag-based automation and selling digital products.

Rating: 4.4/5 (8.8/10)

Kit (formerly ConvertKit) is built for creators who sell ,  courses, memberships, digital downloads. Its tag-based model treats subscribers as entities flowing through sequences, and its visual automation builder is one of the most mature in the creator category.

Commerce is native: digital products, paid newsletters, and tip jars are built in. The free Newsletter plan is generous (up to ~10,000 subscribers), though automations and funnels unlock on Creator tiers. The editor leans plain-text and personal ,  great for voice, less so for image-heavy designs.

> **Kit vs. Beehiiv:** Choose Kit if you sell products and want advanced automation; choose Beehiiv if you're newsletter-first and want native growth loops. Both have strong deliverability.


## Strengths
- Advanced, mature visual automation and tagging.
- Native commerce: digital products, courses, paid subscriptions, tip jars.
- Generous free tier up to ~10,000 subscribers.
- Clean, plain-text-friendly editor that feels personal.

## Watch-outs
- Template ceiling for visually rich, image-heavy newsletters.
- Sponsor Network requires scale and takes a cut.
- Less growth infrastructure than Beehiiv for pure newsletters.