# ActiveCampaign
Canonical: https://sendstudio.io/es/tools/activecampaign

A marketing automation suite with a built-in CRM, known for a powerful automation builder at SMB-friendly prices.

Rating: 4.2/5 (8.4/10)

ActiveCampaign offers enterprise-grade automation at a small-business price. Its automation builder ,  conditional logic, splits, multi-channel triggers ,  is a genuine strength, and it ships with a built-in CRM and lead scoring.

A point its fans emphasize: AI is embedded in plan pricing rather than metered. Predictive sending, AI-suggested segments, an AI campaign builder, and win-probability scoring are available on Plus/Pro tiers without a separate credit meter ,  a contrast with credit-based models elsewhere.

> **Where it fits:** Great for B2B and service businesses that want deep automation and a CRM without enterprise pricing. For DTC ecommerce, Klaviyo's native commerce data is the stronger fit.


## Strengths
- Enterprise-grade automation at SMB prices.
- AI features (predictive sending, AI segments) included rather than credit-metered.
- Built-in CRM with lead scoring.
- Multi-channel (email, SMS) in one agent workflow.

## Watch-outs
- No free plan (trial only).
- Costs rise with contact count like other contact-based tools.
- Less ecommerce-native than Klaviyo.